Law · Accounting · Advisory
We build custom Next.js websites for law firms, with one page for each practice area and the intake form on that page. A search result and a Google Ads click for the same practice area open that page, and your firm owns the domain, the site, and GA4.
Accounting and advisory firms get the same plan, with one page for each service they sell.
Page plan
A law firm website needs a homepage, a page for each practice area, a bio page for each attorney, a consultation page, and a contact page for your San Diego office.
Each practice area page names the work, who it is for, and what happens at the first consult, and it carries its own intake form. Attorney bios list bar admissions, education, and the practice areas each lawyer handles, because people check who they would hire.
The office details on the site match your Google Business Profile, so the map listing and the website describe the same firm. We keep location claims at the city level and don’t build thin neighborhood pages.
Design
A good law firm website design makes the practice area, the attorney, and the consultation form easy to find on a phone. Each practice area page opens with the work and who it is for, names the attorney who handles it, and carries its own intake form.
The main menu lists each practice area by name, so someone looking for estate planning finds it in one tap.
Each bio shows a photo, bar admissions, education, and the practice areas that lawyer handles.
The form asks only what a first consult needs, such as a name, a way to reply, and the practice area.
The phone number is a tap-to-call link, and it matches the number on your Google Business Profile.
Where consults get lost
The Insights mill
A firm can publish dozens of Insights posts without one of them covering the practice area people search for, and the intake form ends up buried under the blog.
The homepage dump
When practice areas, attorney bios, and the form all share the homepage, a search and an ad have no specific page to open.
Ads sent to About
An ad that offers a consultation and lands on the firm’s story makes the visitor scroll to the footer to find the form.
Search and ads
We plan pages from the searches your firm already gets in Search Console, and we don’t promise rankings.
Search
Search and Google Ads send the same practice area query to the same page. We fix technical health first, then plan each page from your own Search Console data with local SEO.
Google Ads
Each campaign sends clicks to its practice area page, and the intake form is tracked as a GA4 event. If the current site can’t take a paid click, we fix the page before any campaign starts, and Google Ads management covers the weekly review after that.
The same plan runs our pages for San Diego clinics, restaurants and hotels, and home service trades. All of it sits under our website, local SEO, and Google Ads services.
Build steps
You build a law firm website by listing your practice areas and attorneys, planning one page for each, and getting the copy ready before design starts. The steps are the same for a solo attorney website and a firm with several partners.
List the practice areas you want consults for and every attorney who should have a bio.
Check the searches the firm already gets in Search Console, so each page answers a real query.
Plan one URL for each practice area, plus attorney bios, a consultation page, and contact details.
Get the practice area and bio copy ready early, because copy that arrives late lengthens the build.
Design and build the site, with each practice area page carrying its own intake form.
Track the intake form as a GA4 event, so every consult request shows up in analytics and Google Ads.
Map every old URL to its new page with a 301 redirect before the new site goes live.
Test each page type for speed on a real mid-range phone over cellular before launch.
Cost, timeline, and speed
We quote law firm websites after a 30-minute first call, because the price follows what your firm needs built.
Page count drives most of it, meaning the number of practice area and attorney bio pages. Integrations such as a CRM or a client portal add work, and so does writing copy that doesn’t exist yet. If we also run Google Ads, your ad budget shapes that part of the quote.
A custom law firm site of 10 to 30 pages takes roughly 8 to 16 weeks. A site with integrations, such as online booking, a CRM, or client logins, takes roughly 3 to 6 months.
Practice area copy ready early, one partner who can approve, and quick design feedback all shorten the build. Pages added mid-build and approvals routed through many partners lengthen it.
We aim for a PageSpeed mobile score of 90 or higher with all three Core Web Vitals passing, and we test on a real mid-range phone over cellular before launch.
Google’s Core Web Vitals thresholds, published on web.dev, are LCP within 2.5 seconds, INP within 200 milliseconds, and CLS under 0.1. We run PageSpeed Insights on each page type, not only the homepage.
Every quote starts with a 30-minute first call. Start a project.
You keep
Domain
The site stays in your name.
Search Console
We work inside your property.
Ads + GA4
You keep the logins.
Hiring
Choose a law firm web design company by asking who owns the accounts, how practice area pages are planned, and how old URLs and the intake form are handled. These are the questions we would ask in your place.
FAQ
For more detail, see WordPress redirect mapping and our build process.
01
Yes. We build for law, accounting, and advisory firms, and one practice type is enough to start. An accounting or advisory site follows the same plan, with one service page for each thing you sell, such as bookkeeping, and the form on that page.
02
A template can work for a firm that only needs a single page to start. A custom site fits when each practice area needs its own page and intake form that search and Google Ads can both open. That is the build we do.
03
Not always. A solo attorney with one practice area can start with a template. A small or solo firm that takes several practice areas needs the same page plan at a smaller size. That means one page for each practice area, an attorney bio, a consultation page, and contact details. The price follows page count, so a smaller site gets a smaller quote.
04
Start with practice area pages, because a blog post doesn’t replace a page for the work you sell. Articles make sense when they answer a real query in your Search Console data and link to the practice area page that takes the consult.
05
Yes. A paid click and a ranked search for the same practice area should open the same page, with the same intake form. We don’t send ads to the homepage while organic search tries to rank an Insights post.
06
Your firm owns the domain, the website, the Google Ads account, and GA4, during the project and after it. We work inside those accounts and don’t hold the logins.
07
Yes. We map every indexed WordPress URL to its new page with a 301 redirect, so old links and search results open the right page instead of the homepage.
Start
Coastly is based in San Diego, California. Your firm owns the domain, the ads account, and GA4 whether or not we keep working together.
